Technology, Innovation, Marketing & Management
How A Logo’s Color Manipulates Your Emotions
Richard Feloni, businessinsider.com
Some brands are instant­ly rec­og­niz­able by the color of their logos. Bright yel­low arch­es on the hori­zon let you know a McDon­ald’s is near­by. There’s a good chance a big brown truck is deliv­er­ing pack­ages for UPS.These col­ors are…

How A Logo’s Color Manipulates Your Emotions
Richard Feloni, businessinsider.com

Some brands are instant­ly rec­og­niz­able by the color of their logos. Bright yel­low arch­es on the hori­zon let you know a McDon­ald’s is near­by. There’s a good chance a big brown truck is deliv­er­ing pack­ages for UPS.

These col­ors are…

7 miedos en la oficina: identifícalos y superalos

El American Customer Satisfaction Index dice que Amazon es el campeón indiscutido del servicio al cliente en retail y en comercio electrónico dejando lejos a la competencia. A lo largo de casi 20 años Jeff Bezos, CEO de Amazon, construyó una cultura de empresa que tiene como centro al cliente. Y le fue tan pero tan bien que se estima que en 2024 Amazon igualará en ventas a Walmart, ni más ni menos que a el mayor retailer del mundo. (vía 7 lecciones de Jeff Bezos sobre atención al cliente | CCSur)

El American Customer Satisfaction Index dice que Amazon es el campeón indiscutido del servicio al cliente en retail y en comercio electrónico dejando lejos a la competencia. A lo largo de casi 20 años Jeff Bezos, CEO de Amazon, construyó una cultura de empresa que tiene como centro al cliente. Y le fue tan pero tan bien que se estima que en 2024 Amazon igualará en ventas a Walmart, ni más ni menos que a el mayor retailer del mundo. (vía 7 lecciones de Jeff Bezos sobre atención al cliente | CCSur)

Do Things that Don't Scale

Editorial: The mysterious failure of Microsoft's Surface RT

Why Microsoft’s reorganization is a bad idea 
Via: stratēchery by Ben Thompson
"DuPont, the famous chemical company, was actually built on gunpowder.1 Founded in the early 1800s, DuPont was a small family concern until the early 1900s, when Pierre DuPont modernized and organized the company around functions: primarily sales and manufacturing. The structure served DuPont well, particularly in World War I, when in response to overwhelming demand DuPont vertically integrated its supply chain, and grew to become one of the largest companies in the world."

Why Microsoft’s reorganization is a bad idea

Via: stratēchery by Ben Thompson

"DuPont, the famous chemical company, was actually built on gunpowder.1 Founded in the early 1800s, DuPont was a small family concern until the early 1900s, when Pierre DuPont modernized and organized the company around functions: primarily sales and manufacturing. The structure served DuPont well, particularly in World War I, when in response to overwhelming demand DuPont vertically integrated its supply chain, and grew to become one of the largest companies in the world."

Los hitos de Marissa Mayer durante su primer año en Yahoo

12 mitos sobre la productividad personal